About this project
adidas selected Nedap’s iD Top for loss prevention in their stores across the world.
- Client adidas
- Sector Fashion
- Solutions Loss Prevention
- Challenge Combining security and design
- Used Products iD Top
From humble beginnings in 1920, the adidas brand has become one of the most influential sports brands in the world. From an initial goal of providing athletes with the best footwear, adidas has stayed focused and consistent with the provision of the highest quality equipment to some of the world’s best superstars including Lionel Messi, David Beckham and Derrick Rose.
Customer challenge
Adidas resolves the conflict between security and design
adidas was looking for a solution that could solve the conflict between security and design. Since adidas did not want to install typical antennas in their flagship store in Madrid. They were looking for a way to create an open and welcoming entrance while still being able to secure the store.
Installing the iD Top
adidas found a good solution with the iD Top which is installed at the ceiling of the two entrances. The concealed RFID reader combines excellent detection performance with the smallest possible impact on Adidas’s store design.
